Posts Tagged ‘Sandy Puc’

Effective Marketing With Direct Mail

March 14th, 2011

First, I want to start off by saying I’m not an expert at direct mail. If you want good insight on how to correctly market with direct mail as a photographer, you need to expose yourself to the direct mail marketing genius of Bev Walden. The goal of this post is just to do a mini-case study of what kind of direct mail pieces work and don’t work (on me).

Outdated mailing lists – FAIL What a waste of marketing dollars. From what I’ve seen, direct mail marketing isn’t cheap. For a national company with a huge distribution, it’s especially costly. So my question is why I’m getting mail for baby formula when my youngest kid is 2 and a half years o[...]