Posts Tagged ‘Jerry Ghionis’

The Ice Society 2.0 Review

February 28th, 2012

For almost a year now, I’ve been soaking up teaching from Jerry Ghionis on the original Ice Society. Jerry is truly a master at both photography as well as teaching. Who knows how many hours I’ve spent watching Ice Society content, and I still pick up new stuff every time I watch. Just when I thought it couldn’t get any better, Jerry rolled out The Ice Society 2.0.

Improved navigation The old navigation system was functional. Find the chapter you’re interested in, expand the chapter, and click on the section title to open content. After so long, I had gotten used to it. With the new layout, it’s easier to browse because each chapter has a thumbna[...]

Effective Marketing With Direct Mail

March 14th, 2011

First, I want to start off by saying I’m not an expert at direct mail. If you want good insight on how to correctly market with direct mail as a photographer, you need to expose yourself to the direct mail marketing genius of Bev Walden. The goal of this post is just to do a mini-case study of what kind of direct mail pieces work and don’t work (on me).

Outdated mailing lists – FAIL What a waste of marketing dollars. From what I’ve seen, direct mail marketing isn’t cheap. For a national company with a huge distribution, it’s especially costly. So my question is why I’m getting mail for baby formula when my youngest kid is 2 and a half years o[...]