PPA Online Learning Pass Review

December 13th, 2011

I’m WAY behind the times. Or at least I was. PPA has been offering their online learning pass for 2 years now, and I just found out. I’m sure I missed the frequent announcements from PPA about the online learning pass. Larissa says I can tune out pretty much anything – babies crying in the middle of the night, requests to pick up milk from the store, and apparently important announcements from Professional Photographers of America. Scratch that last one off the list because I finally got the message: “PPA Online Learning Pass rocks the house”.

Pass To What? PPA’s Online Learning Pass is like having a membership to the PPA webinar library. T[...]

What’s Your Photo Lab Doing For You?

November 1st, 2011

One of the questions we get asked most frequently by newer photographers is which photo lab we use. It’s pretty interesting to me that even early on these photographers have figured out that professional photographers typically stick to one lab – it’s usually an unspoken exclusive relationship. With that being the case, you want to make sure that you’re compatible with your lab. Since there’s no e-harmony for photo labs, you’ve probably found yourself asking around to learn more about a lab before you commit. I’ll break the suspense right now, and let you know that we almost always use H&H for our prints and professional products. We lik[...]

Get In Motion Tour Review

October 11th, 2011

Last night I attended the Get In Motion Tour on the St Louis stop. In case the name threw you off, the tour is not a row of exercise bikes that wives force their husbands to go ride for 5 hours. Seriously, why would you think that? The tour is about transforming boring photographers into superhuman videographers. How much more exciting is that? My heart rate is already in the cardio zone just thinking about all the idea candy they were tossing around last night.

Jeff And Ross I’ve found that it’s tough to learn from someone you don’t like. Good news for me – I liked both of the tour presenters. Jeff seemed like the kind of guy you could call up any ti[...]

Rebekah Albaugh Photography Workshop Review

September 23rd, 2011

At our last Southern Illinois Art League meeting, we had the pleasure of having Rebekah Albaugh spend a day with us teaching us her tricks for running a successful photography business. I don’t know about the other photographers, but Larissa and I enjoyed quite a few laughs and had a great time learning from Rebekah! We’re planning to catch up with her again soon because she seems like such a great photographer to know.

Instant connection Larissa and I both felt a quick connection to Rebekah. Maybe it was her style of presentation or just that she seemed to enjoy living life. Whatever it was, she did a fantastic job building a relationship bridge in the workshop. I[...]

Avoiding Wedding Consult No-Shows

September 12th, 2011

You’ve worked your butt off at bridal shows to land your wedding consultations, so when a bride doesn’t show up to her consult, it can be pretty frustrating. Not only did you not get to meet with a bride, but you also didn’t book that perfectly good time slot for any other sessions. There’s no way to avoid the no-show scenario completely, but here are a few ways you can at least reduce the likelihood that it will happen.

First in wins It took us a few lost brides to figure this one out, but now it seems pretty obvious. Photographers want to book a bride on the spot. They’ll offer a book-us-now one time offer so a bride that doesn’t book immed[...]

SEO For Photographers Workshop – PPA

September 5th, 2011

Search Engine Optimization – getting your photography website to the top of Google. If it’s still a mystery to you why some websites rock the search engines and yours is still stuck on page 26 (seriously, you looked that long??), you need to come spend a day with me de-mystifying the whole SEO process.

What it’s about The SEO For Photographers Workshop is going to be about breaking down the whole SEO process from start to finish (ok, that’s a lie, you’re never finished). This is not some theoretical marketing stuff. This is how you can get your website in front of hundreds of people using the same steps that brought our business tons of new customer[...]

How To Buy Photography Gear On A Budget

August 16th, 2011

If you’re working on moving your photography business to the next level, you’ve probably realized that at some point you’ll need to upgrade your equipment to something a little more professional (especially if you missed the DSLR memo and are still using a point-and-shoot). If you’ve looked around at the cost to upgrade though, you may feel like you need to take out a second mortgage on the house to get better equipment. Untrue!! Don’t do it! I’ve got some great tips to make sure buying equipment won’t mean your business isn’t making you any money.

Create an equipment purchase plan Your plan doesn’t have to be elaborate. [...]

Fast Track Photographer Review

July 23rd, 2011

Dane Sanders’ Fast Track Photographer book claims it will help you “unlock the photographer you were meant to be!” That’s quite a claim, but I think Dane actually does a pretty good job breaking down life as a photographer so it’s easy to compare which path fits you best. Any book that has an endorsement from Seth Godin has got to be good, right?

Grumpies I’m just going to say, “The Grumpies” cracked me up. It’s the name Dane gives to the group of stuck up photographers who feel the industry has been infiltrated by amateurs, and there’s no hope for the industry unless they are brought to their knees begging the “t[...]

SmugMug Custom Website Review

June 28th, 2011

After recently writing a review on using SmugMug with ProShow Web, I found out about SmugMug’s custom website service. I was pretty interested in trying this out since it seemed like it would be a great fit for photographers who wanted a simple way to use the images they already had in SmugMug galleries as an online portfolio they could show to clients.

Using SmugMug galleries From my perspective, being able to dynamically add and remove images from the galleries is probably one of the most compelling reasons to use SmugMug custom websites. Keeping images on a photography website fresh is always such a chore, but with the ability to add and remove images using your SmugMug [...]

My Wedding Workbook Interview

June 22nd, 2011

I recently got an email from Jeff Kear of My Wedding Workbook. He had a product he felt might be useful to photographers, so I asked him if he’d like to do an interview for the blog. He agreed, and here it is:

TJ: Could you give us a general idea of what My Wedding Workbook Professional Edition does? Jeff: It’s essentially online software for wedding planners that gives them the tools they need to run their business, plan their events and collaborate with clients more efficiently. Wedding planners tend to be very creative people, so sometimes all the details of running a business can bog them down and get in the way of what they really enjoy. So we built My Wedding Wo[...]