Archive for the ‘The Business Of Photography’ Category

Are budget photographers killing the market?

April 23rd, 2020

In the past 10 years, I’ve watched 5 big box volume studios in my area permanently close. And the latest, Portrait Innovations, shut down ALL of it’s locations across the entire US forever. I am not the least bit surprised by any of this. The digital era ushered in an influx of shoot-n-burn photographers who very quickly shifted the market resulting in the closure of hundreds of studios that had previously thrived for decades. Am I upset by this? Absolutely not! Because that portion of the market was never mine to begin with! There is a portion of the market that cannot afford me and/or does not value photography in the way that I do. AND THAT’S OK!

It is our responsibili[...]

Pricing for YOUR local economy

April 21st, 2020

Become Profitable Now!

In this post, I’m gonna walk you through how to make a 60k annual salary working part time as a photographer. Why 60k and not 150k? In the US, the average annual income of a photographer is 20k-45k. Not only that, but if you make just 65k annually, you’ll be outperforming 90% of other photographers! But, for the sake of simplicity, I’m using 60k as the income goal in this post.

Quick side note: Turns out, money CAN buy you happiness, but only to an extent. Check out the TIME magazine special: https://time.com/4856954/can-money-buy-you-happiness/ Rese[...]

Post-COVID Economy – 3 Things to do now

April 16th, 2020

Worried about your photography business after the economy re-opens? What will the world even be like after the COVID-19 economic shift? People are apprehensive but also just got stimulous checks. Excited to get back to work but also worried about job security. How is that going to effect your business? Here’s are 3 things you can do RIGHT NOW to help prepare your business for the new economy:

1) ADAPT: Prior to this pandemic, people were a little quicker to splurge and could be more easily convinced to purchase. When things re-open, it’s likely people aren’t going to be so quick to part with their money. You need to make your offerings IRRESISTIBLE! Give them WHAT they wa[...]

Brand Over Benefits

December 27th, 2011

A couple months ago, I was putting my 2 year old daughter down for a nap, and she asked for her Strawberry Shortcake blanket. The blanket was in another room so I didn’t want to go get it (ok, I think it was on the other side of the room, but who cares?). I had another blanket right at the end of the bed, so I started to cover her with that one. She took her binky out – “NO THE STRAWBERRY SHORTCAKE BLANKEY”. Again, Strawberry was hanging out at the other side of the room, and I had stuff to get done. I told her the blanket I had was softer, warmer, and bigger. None of that mattered to her. It wasn’t about comfort. It was about a cartoon image on the t[...]

What’s Your Photo Lab Doing For You?

November 1st, 2011

One of the questions we get asked most frequently by newer photographers is which photo lab we use. It’s pretty interesting to me that even early on these photographers have figured out that professional photographers typically stick to one lab – it’s usually an unspoken exclusive relationship. With that being the case, you want to make sure that you’re compatible with your lab. Since there’s no e-harmony for photo labs, you’ve probably found yourself asking around to learn more about a lab before you commit. I’ll break the suspense right now, and let you know that we almost always use H&H for our prints and professional products. We lik[...]

Make Money With Photography By Cutting Costs

February 1st, 2011

If you want to make money with your photography business, the easiest way to start is by saving money on expenses. Cutting back on spending may not be glamorous (actually, it definitely isn’t), but saving money means a fat paycheck at the end of the day for you – the business owner, and that’s pretty fantastic in my book. So if you’re ready to start treating your photography business like an income producing machine, read on to find ways to minimize what comes out of your pocket.

Stay Out Of Debt Avoid debt like the plague. Both personal debt and business debt make interest work against you, when you should be using it to your benefit. If you can’t[...]

Advantages To Being A Part-Time Photographer

January 18th, 2011

If running a photography business full-time makes you drool just thinking about the possibility, you’ll probably want to wipe your face, then let’s have a chat before you decide that going full-time tomorrow is your best bet at success. If you’ve got a 9-5 (ok, I know it’s realistically more like 8 to 6 for most of you guys), you may have it better than you think. There are plenty of reasons to stick with your day job for a while – at least until you get your photography business ready to catch you when you jump.

Test The Waters With your photography being only a part time job, you’ll feel more free to experiment than if you had made the move t[...]

Wedding Photography On Overpaid Jobs List

January 17th, 2011

I ran across an old article from 2003 (read the article here) where wedding photography is listed as one of the most overpaid jobs in the US. While the article is dated, I can tell you that same attitude still exists. We hear fairly frequently at weddings a conversation that goes like this: Random guy – “You make $2500 a wedding?” Me – “Not really. We don’t get to keep all that money.” (Statement ignored, dollar signs still in random guy’s eyes). Random guy – “And you do a wedding a weekend?” Me – “Yea, on average it’s about a wedding a weekend. There’s slow season where we don’t shoot a lo[...]

2011 State Of The Photography Industry

January 14th, 2011

If you’ve been hiding under a rock for the past few years, you might not have noticed that the photography industry has gone through some major changes in the last few years. The digital revolution and slow economy have both been major players in many of the changes. With 2011 just starting out, it’s a good time to get the pulse of the photography world. If you can get a good grasp on where the photo industry is at, and where it’s headed, you can make better choices in planning where you want to go as a studio. This is by no means a comprehensive list of trends, but they’re the changes that we’ve noticed based on our experience with consumers and photogra[...]

15 Factors For Pricing Wedding Photography

December 19th, 2010

Pricing wedding photography can be a difficult excercise, and there’s as much art as there is science in setting your prices. You may also find a previous post on pricing sessions to be useful in making your decision. After 7 years of gradually adjusting wedding prices and comparing rates with other wedding photographers, here’s a list of 15 factors that I’d like to share with you guys so you can make smart decisions when setting rates and packages.

Ballpark Prices If you’ve done any looking around at other photographers websites, you have probably seen prices starting at $300, or maybe even a little lower. This is one step away from listing your services[...]