Scott from The Hospitality Concierge was kind enough to sit down with me today and discuss a new marketing system for wedding vendors. HC is doing so many different things for vendors that I had a hard time wrapping my mind around exactly what it was they were offering. Then I realized it’s basically like HC is doing PR for the wedding vendor. They have 100 different ways of spreading good news about wedding businesses.
Brides want free stuff, and HC has stuff to give them. In order to win over a bride, The Hospitality Concierge offers a free pampering gift and a free meeting with a wedding planner. Brides can also plan their day and tell their story through [...]
Recently, I ran across the BrideRush website, and James from BrideRush was kind enough to answer a few questions.
For readers who haven’t heard of BrideRush, could you give me a short and sweet idea of what BrideRush is about?
BrideRush is for busy brides with little time for planning and for brides with short engagements. We offer exclusive, date-specific deals, helping wedding vendors fill unfilled dates and helping brides save a bundle. As more and more couples choose to plan their weddings in six months or less and select their venue and vendors closer to their wedding date, BrideRush also is the home for information on how to get it all done easily and quickly[...]
You’ve worked your butt off at bridal shows to land your wedding consultations, so when a bride doesn’t show up to her consult, it can be pretty frustrating. Not only did you not get to meet with a bride, but you also didn’t book that perfectly good time slot for any other sessions. There’s no way to avoid the no-show scenario completely, but here are a few ways you can at least reduce the likelihood that it will happen.
First in wins
It took us a few lost brides to figure this one out, but now it seems pretty obvious. Photographers want to book a bride on the spot. They’ll offer a book-us-now one time offer so a bride that doesn’t book immed[...]
Search Engine Optimization – getting your photography website to the top of Google. If it’s still a mystery to you why some websites rock the search engines and yours is still stuck on page 26 (seriously, you looked that long??), you need to come spend a day with me de-mystifying the whole SEO process.
What it’s about
The SEO For Photographers Workshop is going to be about breaking down the whole SEO process from start to finish (ok, that’s a lie, you’re never finished). This is not some theoretical marketing stuff. This is how you can get your website in front of hundreds of people using the same steps that brought our business tons of new customer[...]
Link Exchanges – trading links with another website in order to rank higher in the search engines. Sounds great, but does it really work? I’ll let you know that in the past, I tried using link exchanges as a link-building technique, but since then, I’ve stopped using this method for SEO.
Hopefully your business is built around adding value to the lives of your customers. Your marketing should follow that same rule. The best marketing material will educate, entertain, or inform. If you’re exchanging links with some photographer half way across the world, are you really doing any of those? I came to the conclusion that for our business, getti[...]
In a recent post on blogging tips for photographers, I covered the basics on determining WHAT you should be blogging so people actually care what you’re writing. Of course, writing great content does you no good if nobody knows your blog exists. Today, we’re going to look at ways to make sure your blog gets the readers it deserves (your blog does deserve to be read, doesn’t it?).
It’s time to get to work. It’s highly unlikely that people will randomly stumble onto your blog. You don’t find yourself typing in url’s for random blogs do you? Most likely, the blogs you visit had a blog owner who took the time to [...]
Blogs can be a powerful tool for your business, but if you’re investing time in your blog without seeing results, it may be time to re-assess your blogging efforts. I’m not suggesting that you stop blogging. In fact, I’m suggesting the opposite – that you need to take some extra time to figure out how your blog can be a benefit to your business.
Blogging with purpose
Why do you have a blog? If it’s because you heard from another photographer that you need one, you need to take some time to re-think your reasoning. If you blog because it helps your business, that’s at least a step in the right direction. Hopefully, you’ll eventually thi[...]
First, I want to start off by saying I’m not an expert at direct mail. If you want good insight on how to correctly market with direct mail as a photographer, you need to expose yourself to the direct mail marketing genius of Bev Walden. The goal of this post is just to do a mini-case study of what kind of direct mail pieces work and don’t work (on me).
Outdated mailing lists – FAIL
What a waste of marketing dollars. From what I’ve seen, direct mail marketing isn’t cheap. For a national company with a huge distribution, it’s especially costly. So my question is why I’m getting mail for baby formula when my youngest kid is 2 and a half years o[...]
So yesterday, I finally broke down and created my own Twitter account. It took me a while to create a Facebook account too, so I’m starting to see a trend. For being a tech guy, I’ve been pretty slow to adopt some of the newer technologies.
Why it took me so long to create a Twitter account
It’s all about time – or really the lack thereof. I’m spending time on my photographer blog, other people’s blogs, Facebook, Linked In, plus a handful of other networking sites. I wasn’t about to create a Twitter account just to try to get followers to care about insignificant details in my life. How does that benefit them or me? So, while I would [...]
You’ve invested your time and money to make your photography website a business generating machine, but even the best website won’t help your business if nobody knows it exists. Smart marketers use SEO to bring new visitors to your website, so you can get your work in front of brides, seniors, and mothers who had previously never heard of your studio.
How SEO Grows Your Business
Search Engine Optimization is about getting your website to show up in Google, Yahoo, and Bing. Every day thousands of consumers look online to find a photographer. On our website, we get close to 40% of our traffic from search engines, and from that traffic, we convert customers to make up a[...]