Archive for April, 2020

Are budget photographers killing the market?

April 23rd, 2020

In the past 10 years, I’ve watched 5 big box volume studios in my area permanently close. And the latest, Portrait Innovations, shut down ALL of it’s locations across the entire US forever. I am not the least bit surprised by any of this. The digital era ushered in an influx of shoot-n-burn photographers who very quickly shifted the market resulting in the closure of hundreds of studios that had previously thrived for decades. Am I upset by this? Absolutely not! Because that portion of the market was never mine to begin with! There is a portion of the market that cannot afford me and/or does not value photography in the way that I do. AND THAT’S OK!

It is our responsibili[...]

Pricing for YOUR local economy

April 21st, 2020

Become Profitable Now!

In this post, I’m gonna walk you through how to make a 60k annual salary working part time as a photographer. Why 60k and not 150k? In the US, the average annual income of a photographer is 20k-45k. Not only that, but if you make just 65k annually, you’ll be outperforming 90% of other photographers! But, for the sake of simplicity, I’m using 60k as the income goal in this post.

Quick side note: Turns out, money CAN buy you happiness, but only to an extent. Check out the TIME magazine special: Rese[...]

Post-COVID Economy – 3 Things to do now

April 16th, 2020

Worried about your photography business after the economy re-opens? What will the world even be like after the COVID-19 economic shift? People are apprehensive but also just got stimulous checks. Excited to get back to work but also worried about job security. How is that going to effect your business? Here’s are 3 things you can do RIGHT NOW to help prepare your business for the new economy:

1) ADAPT: Prior to this pandemic, people were a little quicker to splurge and could be more easily convinced to purchase. When things re-open, it’s likely people aren’t going to be so quick to part with their money. You need to make your offerings IRRESISTIBLE! Give them WHAT they wa[...]