BrideRush Logo
Recently, I ran across the BrideRush website, and James from BrideRush was kind enough to answer a few questions.

TJ:
For readers who haven’t heard of BrideRush, could you give me a short and sweet idea of what BrideRush is about?

James:
BrideRush is for busy brides with little time for planning and for brides with short engagements. We offer exclusive, date-specific deals, helping wedding vendors fill unfilled dates and helping brides save a bundle. As more and more couples choose to plan their weddings in six months or less and select their venue and vendors closer to their wedding date, BrideRush also is the home for information on how to get it all done easily and quickly. It is a new perspective on wedding planning.

TJ:
As a business, my first concern is to make sure I’m still making money. How much power does the business have over the deal that gets offered on BrideRush?

James:
Our pricing model is vendor-centric. We will never force venues or vendors to conform to a position that doesn’t work for their business. We are here to help, not hurt, wedding vendors. That said, our team of expertly-trained BargainZillas knows what makes a deal competitive and we will help guide deal discounts when necessary. If a deal isn’t a real “deal,” it doesn’t benefit the bride or the vendor, and we won’t run it on the site.

TJ:
Have you found a “sweet spot” where certain types of deals are good for both vendors and customers?

James:
Surprisingly, both package deals and a-la-carte-type offerings work. There is no one type that takes the cake; each bride is unique and has her own set of constraints and wishes. The same goes for vendors. Some prefer clear-cut package deals, while others want the option of upselling to the bride, so they keep their deal offering more lean.

TJ:
We do both photography and videography, but I don’t think I saw videographer in the category list yet. Which types of wedding vendors can use BrideRush?

James:
Date-specific businesses work best for our model. If you are a wedding vendor or venue that has only a limited number of openings per day, then BrideRush is your perfect match. For vendors with non date-specific products or services, we’ll have that functionality up and running soon.

TJ:
What kind of response have you seen from brides and vendors in the cities where you’ve rolled out BrideRush?

James:
Overwhelming enthusiasm is the best way to describe the response. Vendors often tell us they have always wished there was a site like this, and brides are happy someone is out there to help them plan quickly and affordably. So far, brides have been flocking to the site to sign up, giving us their wedding information and telling us their needs. This helps us target vendors in various locations and for specific dates.

TJ:
What types of brides are you targeting?

James:
A BrideRush-worthy bride is any bride who’s getting hitched in six months or less. This qualifies them as last-minute planners in our book, and opens them up to all the savings we have to offer.

TJ:
Could you describe your ideal BrideRush wedding vendor?

James:
We pre-screen our vendors. Although we don’t want to decide for the bride, we do want to give her only the best options available. Our vendors have won awards in their town or region, have a strong web presence and understand how this model is helpful to filling their last-minute openings.

TJ:
How does the payment process work?

James:
After the deal is purchased on our site, the bride receives her date-specific deal voucher. The bride pays the deposit(s) and remaining balances to the vendor directly.

TJ:
What is your plan for expanding to other cities? What can vendors do to encourage BrideRush to get to their city faster?

James:
Our target mass for each city varies. If someone wants to be on the site, and they’re in a city we don’t currently list, we’ll work with them to get connected with other quality vendors they may know in the area. We’re expanding fast, and new cities will be added regularly.

TJ:
If a vendor ends up booking a date on their own, can they have the deal taken down off your website?

James:
For the length of time the deal runs on our site (an average of ten days), vendors are prohibited from booking that date or offering the same deal outside of BrideRush.
How do brides know to visit your website?
In addition to a planned national marketing campaign, we rely heavily on social media, word of mouth, and interaction with brides at events and expos around the country.

TJ:
How do vendors get deals listed on BrideRush?

James:
They can apply at blooming.briderush.com

TJ:
How much does it cost to list deals on BrideRush?

James:
Brace yourselves: Our service is absolutely free. There is no out-of-pocket cost to vendors. We simply charge the Bride a fee to secure the deal. The customer then receives a deal voucher with instructions on how to pay the remainder of the deal amount to the vendor. She has 10 days to get in touch with the vendor to finalize the booking, pay the remainder of the deposit and work out the finer details.

TJ:
Could you tell me a little about the Request A Deal option?

James:
As a bride, you may find an outstanding deal that you just have to have but it’s not on your date. The “Request A Deal” option lets the bride see if the vendor is willing to extend the same or similar offer on her specific date. The form can also be used to request a deal from a vendor not yet on our site.

TJ:
I could see vendors being concerned that brides would just wait it out until they can get a deal on their wedding date. Should vendors be concerned about BrideRush taking away from their regular business?

James:
No, not at all. There is a market for last-minute planners that is currently untapped, but not all brides are having a short engagement or are comfortable with waiting until the last minute to secure important vendors. Additionally, if a bride is having a short engagement, there is usually a motive other than bargain-browsing for setting the date so soon.

TJ:
Thanks again for talking with me today, James! I know I’m anxiously waiting for BrideRush to expand to St Louis so I can give it a try.

Visit BrideRush’s main website at www.briderush.com or to list a deal, visit blooming.briderush.com

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6 Responses to “BrideRush Interview”

  1. Sounds like an interesting idea.. Thanks for posting the interview.

  2. Anita says:

    Great interview! I just saw a billboard in my city and I just signed up! Can’t wait to tell other vendors in town about you!

  3. very interesting concept, is it set up like groupon?
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