If you’re working on moving your photography business to the next level, you’ve probably realized that at some point you’ll need to upgrade your equipment to something a little more professional (especially if you missed the DSLR memo and are still using a point-and-shoot). If you’ve looked around at the cost to upgrade though, you may feel like you need to take out a second mortgage on the house to get better equipment. Untrue!! Don’t do it! I’ve got some great tips to make sure buying equipment won’t mean your business isn’t making you any money.
Create an equipment purchase plan Your plan doesn’t have to be elaborate. [...]