Link Exchanges – trading links with another website in order to rank higher in the search engines. Sounds great, but does it really work? I’ll let you know that in the past, I tried using link exchanges as a link-building technique, but since then, I’ve stopped using this method for SEO.
Hopefully your business is built around adding value to the lives of your customers. Your marketing should follow that same rule. The best marketing material will educate, entertain, or inform. If you’re exchanging links with some photographer half way across the world, are you really doing any of those? I came to the conclusion that for our business, getting those types of links wasn’t benefiting any real life user.
What’s in it for me?
When building links with link exchanges, your goal is really to get the most important pages to link back to your site while linking back to those sites with the least important page from your own site. The problem is that both website owners have that same goal. People doing link exchanges for SEO are all about what’s in it for them, and that makes it difficult for both website owners to be happy with the exchange.
Link exchange headaches
Finding relevant websites who are willing to exchange links is hard work. It takes time to search Google for the website. It takes time to find the page on their site with the links and to see if Google even recognizes that page. Then the request for the link exchange has to be made. Even if the website owner is willing to exchange links, it’s often a pain to get your link on their website with the right anchor text. Even after your link is on their page, there’s still the ongoing task of making sure they keep your link on the site. What a pain!
Best use of time
If link exchanges were the only way to build links, there might be more of a reason for consideration, but there are plenty of ways to build links. It’s so much easier and more productive to post on forums, build links blogging, or build links other ways.
Good link exchanges
With all that I’ve said about link exchanges being a poor use of time for SEO, there are good uses for link exchanges. If you and another business frequently refer business to each other, it would make sense for each business to add a link to each other’s website on a preferred vendors page. It benefits the customer because they have another great business to check out. It benefits the business receiving the link because they get new customers. It also benefits the business giving the link because they’re seen as a better source for great information. Everybody wins.
Do you still do link exchanges with other sites? Maybe you’ve had different experience with this than I have – have you found what I’m saying to be completely off base?
Tags: photographer seo