Cool Groomsmen

In a recent post on blogging tips for photographers, I covered the basics on determining WHAT you should be blogging so people actually care what you’re writing. Of course, writing great content does you no good if nobody knows your blog exists. Today, we’re going to look at ways to make sure your blog gets the readers it deserves (your blog does deserve to be read, doesn’t it?).


Actively Promoting…
It’s time to get to work. It’s highly unlikely that people will randomly stumble onto your blog. You don’t find yourself typing in url’s for random blogs do you? Most likely, the blogs you visit had a blog owner who took the time to promote the blog. So that’s your job with your blog – promote, promote, promote.

Tweet your posts
Any time you write a new post, tweet it to your followers. They’re following you for a reason. They’re expecting you to tweet about interesting stuff. Score! Your blog post is interesting stuff!

Facebook your posts
Just like you tweet your posts, you should put a link to your post on Facebook. I use Networked Blogs, so my new posts are automatically posted to my Facebook profile. Don’t forget to post to your fan page too.

SEO
Doing your SEO right will take some time, but it’s worth the time you’ll invest. I wrote an article for Professional Photographer Magazine on blogging SEO secrets that would be a good place to start.

Contests
An easy way to create some buzz is to give something away. Make it fun, and people will tell their friends.

Blog commenting
Commenting on other blogs is a good way to get visitors to your blog. Be smart about which blogs you’re commenting on. Consider who you’re wanting to read your blog, then comment on the blogs that your ideal customer reads.

Promote other businesses
Almost every time I’ve promoted other businesses, they’ve done most of my article promotion for me. They spread it to their network, and I get plenty of traffic the next few days. Don’t forget to tell a business when you’ve written a post about them or they won’t have the chance to promote your blog.

Sneak Peeks
Most photographers think about blogs as a way to post images from recent sessions. That’s great. The one thing that photographers sometimes forget is that they need to tell their customers that they put the sneak peeks on the blog. Your customers are usually excited to tell their friends that they made it on the blog. The best time to let them know about the blog is probably right after you post a few of their best images.


Passively Promoting…
What’s better than having to spend time promoting your blog all the time? Taking the time to set up automatic blog promotion. Most of these techniques take just a few minutes, so it would be a good idea to choose one of these passive promotion techniques to knock out per day. It will be time very well spent.

Social media buttons
For a long time, I didn’t want anything to do with Twitter. I couldn’t understand why people would waste their time (it took a while for me to come around). Either way, I had a retweet button for those who wanted to share an article I wrote to their followers. I also had Facebook buttons to make it easy to share my article on Facebook.

Email signature
Your email signature should include more than just your name. You should also have your website, your blog url, and arguably a phone number. Then every time you send an email, you’ll be subtly suggesting that the email recipient should visit your website and blog.

Business card
Including your blog url on your business card is another way to direct people straight to your blog. That may be where they want to start out anyway so they can see your most recent work.

Bridal show material
When you put your blog url on your bridal show material, it may be a good idea to also have some kind of special for people who met you at the bridal show. That will give brides a little nudge to take the extra effort to visit the blog.

Literature from the studio
You’ve got plenty of literature going out of your studio, I’m sure. I know we do. Why not add your blog url to your price lists, promotional packets, etc?

Forum signature
If you’re not participating in online forums, this would be a good time to start. In your forum signature, include a link to your blog (using your keywords for SEO).

Link on main website
We get most of your blog traffic from our main website. I’m guessing it’s probably the same for you. I wanted to include this just in case there’s one reader who’s overlooked this.

Fully fill out online profiles
I’m as guilty as anybody with this one. I’ll put in only the required fields when I’m signing up for a different website. Make sure to include your blog url in your profile for LinkedIn, Twitter, etc.

Email marketing
We use Constant Contact for our newsletters and email marketing. Whatever solution you’re using, you can include a link to your blog in the sidebar or footer to make it easy for visitors to get to your blog.

Big spender?
You probably spend quite a bit on your lab bill and your studio management software. Why not see if they have a blog-roll they where they’d be willing to add your link. For them, it’s a way to add value and to encourage you to stay with them. For you, it’s a way to let a bigger company promote your blog.


Get creative
I’m hoping your bored of reading my suggestions. In fact, I’d be excited if you didn’t get to the end of the article and decided you’ve got better ideas for how to promote your blog on your own. There are more ways than I could ever dream of that you could promote your blog. Did this article get you thinking? Any new ideas for how to promote your blog? Any tips for blog promotion that you’d like to share with the rest of us?

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24 Responses to “How To Promote A Photography Blog”

  1. Great Stuff, theres so much to learn,!
    London Wedding Photographer recently posted..Grainne and Ian ¦ London Pre wedding shoot

  2. Good work TJ!
    I have a blog with images and it is quite time consuming to SEO each image posted on the blog. I agree your blog should be promoted just as aggressively as your actual website – indeed sometimes i find more visitors to my blog than my e-commerce site.
    Corporate Hampers recently posted..Risk Free Corporate Gifts of Quality and Taste

    • TJ says:

      @Corporate Hampers,
      It definitely takes time – no question about that. Like you, I’ve found that it’s been worth the extra effort. I’ve found that my blog posts get a lot of traffic too – the bottom line is that the more text you have, the more likely your content is to be found in a search.
      TJ recently posted..How To Promote A Photography Blog

  3. Neal Morgan says:

    Again i have learnt my one think for today and i have learnt it before lunch so thanks for freeing up the rest of my day :)
    Neal Morgan recently posted..Commentluv

  4. Thanks for this awesome post you have here… The effort is very much appreciated… Very useful Thanks…
    Liewilyn Baynosa recently posted..How to add a logo for your photos

  5. Harry says:

    I know you are aware, but I think you forgot 2 factors that will help more than all the above, actually, make them easier:
    content and quality.

    No posts/photos, no link love. No quality, no free links. Of course you still need to be active a little bit, but maybe if you spend the time commenting (slaps his own face now) in creating images it might work better.

    I still get a lot of visitors from a Smashmagazine’s list of 50 photoblogs (http://www.smashingmagazine.com/2009/02/14/50-wonderful-inspiring-photoblogs/) , which was 2 years ago.

    They picked me because of quality, not because of the number or comments I left. Of course , there is still the chicken and egg situation that if I had not promoted myself, they would not have considered me (it was not a contest, I never knew they had the list until I saw referrals coming in).

    Cheers, Harry
    Harry recently posted..Interview with Harry Kikstra with tips for starting photographers

  6. TravelPics says:

    Thanks for sharing these helpful tips, I hope that these tips will help me. Thanks a lot.
    TravelPics recently posted..Photos of Mazarron- Spain

  7. You touched upon it in promote other businesses, but if you are a photographer and you are starting out, then most of your stuff is going to be local.

    So you should connect with photographers who are far away from your market and swap links with them. Chances are if you are in one part of the country, there are plenty of photographers in the other part of the country that would be happy to swap links.

  8. Rick Rouse says:

    This has to be the most comprehensive article on this topic that I have ever seen. A great photography blog MUST offer great content as a first step, and it MUST be updated on a regular basis, daily if possible. Great content is the engine that makes all the other “promotion” parts work to the best of their ability. Great post!!
    Rick Rouse recently posted..Moving up to a DSLR

  9. Jack says:

    Thanks for sharing these helpful tips. I hope some of your tips will help me to promote my blog more efficiently.
    Jack recently posted..Photography Only On Google+

  10. Evan says:

    Great points! I like the email signature tip as well as the others – quality it key though.

    Thanks,
    Evan
    Evan recently posted..FotoFlexer Review

  11. I am glad I followed almost everything before coming here, still good additional tips, thanks – but convincing friends to make they marriage pictures public is NOT always easy :D Any trick ?
    lorenzoborghi recently posted..persone