Bridesmaids Walking And Laughing

Blogs can be a powerful tool for your business, but if you’re investing time in your blog without seeing results, it may be time to re-assess your blogging efforts. I’m not suggesting that you stop blogging. In fact, I’m suggesting the opposite – that you need to take some extra time to figure out how your blog can be a benefit to your business.

Blogging with purpose
Why do you have a blog? If it’s because you heard from another photographer that you need one, you need to take some time to re-think your reasoning. If you blog because it helps your business, that’s at least a step in the right direction. Hopefully, you’ll eventually think of your blog as a resource for your customers. Of course, you’ve got to make sure that time invested in blogging makes business sense, but if you focus on your reader first, you’re much less likely to be wasting your time.

Who’s reading your blog
Maybe even more important that who’s reading your blog, is who you want to be reading your blog. For my blog, I’m targeting business-minded photographers, so that’s who I write for. I know that seems basic, but if you don’t know who your ideal reader is, your content is going to be all over the place. Frequently, I have a specific photographer in mind when I write a post – you may have a specific customer in mind when you blog. Determine who your audience is, and blog about what interests them.

What to blog
So what content could you write that would interest your customers? One simple place to start is choosing images from a recent session. Do the post right though, and make sure to include only the best images. That way your readers actually look at each image instead of scanning the post without giving any of the images much attention. It’s also good to post on tips for the session as well as any specials you’re currently running. You can also promote other businesses with your blog. Make sure you’re promoting quality businesses that will help your customers, and you’ll have a win-win-win. A win for your customers, for the business you’re promoting, and a win for your business.

When to blog
If you’re wondering how often you should be blogging, the answer comes back to the customer again. You can blog as often as you want as long as it benefits your customer. If you’re blogging 3 times a week just to say you’re meeting “expert” recommendations, you’re wasting your time. If that’s where you are, you need to either reduce the frequency of your blog posts or invest more time – whatever it takes to make the stuff you post to your blog worth reading.

Wrapping up
The marketing game has changed. Whether you’re marketing with tv, radio, or a blog, you can’t expect good results just because you’ve invested time or money. Consumers won’t blindly buy products or services just because they hear a product name. For your marketing to even stand a chance, it’s got to be all about the customer’s desires. Get focused, then keep at it.

Has your blog been an effective marketing tool for your business? Who’s the reader that you’re writing for?

14 Responses to “Blogging For Photographers – What’s The Point?”

  1. Kristi Hines says:

    I think blogging is huge for photographers – it keeps people who are just fans of the photos a reason to keep coming by, and those fans might turn into customers in the long run.
    Kristi Hines recently posted..The Eternal Flame

  2. My clients love to see some images from their session or wedding, and I’ve started trying to post those within a few days of the job. i posted some images from a recent wedding, and checked google analytics the day after to find that I had over 250 hits to my blog that day, all NEW visitors. I had printed information about the couple and invited wedding guests to check out images on my blog, and left them on the table where the bridal portrait was on display. I also designed the card with an engagement portrait image that I had taken a few months before of the bride and groom. I had guests asking me for them! If I put that much energy into marketing every assignment…

  3. I think changing my site to a wordpress site instead of just a portfolio site has helped alot. I wasn’t getting feedback and really wasn’t able to show off my writing skills.
    Chi Pritchard@Charleston Wedding Photographers recently posted..Amber Bridal Portrait Middleton Plantation

  4. I am starting to feel the time squeeze of having one more thing added to my day. I enjoy reading and learning ideas from other photographers, but now Im not sure how to manage my time effectively. Any ideas?
    Don | Virginia Beach Wedding Photographer recently posted..Theatrical images from The Man called Jesus Play- Chesapeake- VA

    • TJ says:

      Don,
      I’m feeling the time crunch too. It seems like now that the weather is nicer, clients are calling to book more sessions, place more orders, etc. If I have too much money-making work, I don’t put as much time into my online marketing. For me, the “offline marketing” is more important – meaning making my clients happy.
      I’d say as long as you’re spending 10-15 minutes per week, that’s better than nothing at all. Plus you can always pick back up where you left off when things get a little slower again. The bottom line is that you shouldn’t be running yourself ragged with your marketing if you’ve got business coming in the door. Take it as a grain of salt – that’s just my opinion.
      TJ recently posted..Using SmugMug With ProShow Web

  5. Sme great information here on creating a useful blog. Blogging for wedding photographers is definitely the best marketing tool around today in my eyes.

  6. malissa says:

    Hi, I have a smug mug site for my business (I’m a newbie) and I am wondering how I could incorporate that into a blog site if/when I can set one up. I have secure client viewing and purchasing abilities with it and I’m not sure a blogging site can do the same?