SEO Training Phone

You’ve invested your time and money to make your photography website a business generating machine, but even the best website won’t help your business if nobody knows it exists. Smart marketers use SEO to bring new visitors to your website, so you can get your work in front of brides, seniors, and mothers who had previously never heard of your studio.

How SEO Grows Your Business
Search Engine Optimization is about getting your website to show up in Google, Yahoo, and Bing. Every day thousands of consumers look online to find a photographer. On our website, we get close to 40% of our traffic from search engines, and from that traffic, we convert customers to make up around 1/3 of our business. Tapping into the power of SEO may be one of the smartest marketing investments a studio can make to find new customers.

My Track Record
Getting to the top of the search results doesn’t happen by chance. It takes careful planning and the right techniques. Luckily you can tell who knows their stuff and who doesn’t by taking a quick look at their track record. Here are a few of the keyword phrases that I’ve ranked for:
“belleville il photographer” – currently ranked #1 in Google
“st louis area photography” – currently ranked #1 in Google
“top wedding videographers” – currently ranked #1 in Google
“jpeg replacement” – currently ranked #2 in Google
“proshow web review” – currently ranked #3 in Google

The Offer
To get you started on your SEO efforts for your photography website, give me a call at the studio (618-670-4536). We’ll talk about getting your website to rank higher in the search engines. I’ll give you an idea of where you’re at, and how hard I think it’s going to be to start bringing in traffic from Google. I’ll also give specific action items that you can take to start improving your search engine rankings. You’ll get the site analysis, SEO training phone call, and follow-up email with suggestions for only $85 (up to 1.5 hours total time).

The Results
SEO is just like any other kind of marketing. If you stick with it, you’re going to see results, but it’s tough to tell exactly how long it will take to see the results you’re wanting. Depending on your specific market and how hard you’re willing to work, you could start seeing results as soon as a few months or possibly even within the first month. If you’re in a competitive market and you’re not seeing the results you want, my regular rate is $75 an hour.

Questions?
If you have any questions, drop a comment below or shoot me an email.

64 Responses to “1 on 1 SEO Training For Photographers”

  1. Very impressive track record, KUDOS!

  2. Samuel says:

    Nice one bro! Gat no budget for now, but will contact you later. Thanks so much for sharing. Rock on!

    • TJ says:

      Samuel,
      Sweet! Shoot me an email when you’ve got the budget, and I’ll get you taken care of. Thanks for visiting!

  3. I like the change in direction on your blog man. Great job! With services like yours, it’s all about the localized search engine optimization that converts into leads and sales.

  4. Came across your Blogging SEO Secrets post article on http://www.ppmag.com. Thank you! Reiteration of SEO info cannot be overrated for beginning bloggers. I co-own 5th Photography, we specialize in weddings and portraits in Des Moines, IA. I’ve just recently set up a wordpress blog and hearing of plugins like CommentLuv is great. At this point virtually any information is good information, but your article seems to be pointing thing out that have the potential of turning out to be quite fruitful! Thanks!

    • TJ says:

      Steph,
      Glad you made your way over from the ppa mag article. I took a look at your comment, and it didn’t have a commentluv link associated with it. I’m thinking it may have been because you had your blog url as https instead of http. If you want a commentluv comment back to your latest blog post, you might try another comment with http instead of https. Sorry for the inconvenience. Let me know how your SEO efforts go as time goes on.

  5. Eddie Wood says:

    Wow great SEO results, do you only work for photographers or do you do one on one with others?

    • TJ says:

      Eddie,
      I would say that I specialize in SEO for photographers, but no it’s not only for photographers. I’m open to SEO work for other types of businesses as well. Thanks for stopping by!

  6. Vivek Parmar says:

    i like to say only one thing only work on keyword optimization and everything comes to you from search engines

    • TJ says:

      Are you saying that you only do on-site optimization? Sorry, I’m not quite catching what you’re saying.

  7. Heather says:

    Congrats on the success! Your rates are very reasonable.

    • TJ says:

      Thanks Heather! Appreciate the visit. Not sure why, but your commentluv link didn’t work. I think a lot of people are hitting the site right now, so maybe that’s the issue. Either way, sorry for the inconvenience. Did it look like it found your last blog post when you entered your blog url?

  8. Sarah Wrede says:

    This is informative and highly actionable advice. I’m a relative newcomer to the professional photography business and my geographic area is crawling with competition. Getting a high ROI on marketing dollars is really tough, and when done right SEO can be an extremely cost-effective way to get your name out there. The trickiest part is the “when done right”. I’m going to implement some of your tips right now. Thank you!

    • TJ says:

      Sarah,
      It’s definitely tougher in a crowded area. Have you done much with your own SEO yet? Have you seen your effort start to pay off?

  9. alexis says:

    Thank you for a very informative post about SEO. It’s a topic we all need to be reminded of since I think it’s an easy one to just “let go” since we are so busy running so many other aspects of our businesses.

    Thanks again.

    • TJ says:

      Alexis,
      You’re right. It seems like SEO so often slips through the cracks because there are 1000 other things going on. I know for us, stick with it has meant quite a bit more business, so it’s definitely worth the extra effort. Thanks for the comment!

  10. Gen says:

    Hi there! Loved your article and thanks for introducing me to this plug-in!

    • TJ says:

      Gen,
      Thanks for the compliment! You’re really going to like the results you get with the plugin. It looks like you’re already being smart with the titles of your blog posts, so using CommentLuv is the perfect solution to work your way up in the search results.

  11. I came across your article this evening through the Professional Photographer Magazine newsletter. Thanks for the tips. I haven’t been interlinking my blog posts, but will start doing that for sure!

    • TJ says:

      Mary Lynne,
      Awesome! Not only will that help you with your search engine ranking, it will also make your readers more likely to visit additional blog posts – bonus! Thanks for your comment.

  12. You’re right about that good rankings don’t happen by accident. It takes time and practice. I am now at a point where 33% of my clients come from Google.

    • TJ says:

      @Tampa Web Design,
      That’s funny that you mention 33% – I wonder if that’s a magic number for growing businesses. Over the past few years, that’s about how much of our new business comes from SEO too. I think photographers who want to invest in SEO can expect at least a 10% increase in business as long as they do their SEO right and their business does good work.

  13. It’s a lot of work and constant dedication, but it does work. Btw, I read another article of yours on Professional Photographer talking about the CommentLuv. I installed it on my blog, so we will see what happens for new people posting. How do I make it work when I post somewhere? It didn’t seem to work last time.

  14. Don Monteaux says:

    Enjoyed your article. You rock!

  15. Things are looking up already. It’s amazing how fast rankings improve when you’re diligent to do the legwork. That’s the lesson for me today. Thanks for your help.

  16. I found this article informative and timely! I’m working hard to get up to speed on SEO optimization and I’m hoping my diligence pays off! Thank you so much for the insights you’ve shared.

    • TJ says:

      Karen,
      Have you had much luck so far? Any client bookings from your SEO efforts? Let me know if you need any help. Thanks for the comment!

  17. Thank you for your information! There is so much to learn and I appreciate you being open to sharing it.

    • TJ says:

      Summer,
      Thanks for stopping by! I’ll be sharing more tips on my blog, so make sure to stay tuned for other great information.

  18. Thanks for all your tips and tricks. The comment luv plug in is really cool. Great ideas!

  19. Thank you so much for the great information in the SEO article. I have tried many of those techniques but a few of them were new, so I appreciate the help!!

    • TJ says:

      Lindsey,
      Let me know how the new stuff works for you. If you have any questions, feel free to drop a comment with anything you need help on.

  20. Does commenting on other non photography blogs and having a dialogue with other blogs on the comment luv network help with rankings? And does commenting on photoblogs not part of the luv network rank? Trying to figure this out while Im enjoying picking up tons of useful information. Just trying to figure out when to go to bed!

    • TJ says:

      Don,
      I comment on non-photography blogs, and it has helped me too. I’ve decided that I’m going to just comment where I find the blog super-interesting – Whether it’s photography related or not. The short answer to your question is that yes, commenting on any blog should help some. If you can get your keywords in a link to your site, it will help even more.
      I’m trying to figure out when to go to bed myself. I’ll have to get back to you on that one.

      • Andy says:

        I have to agree. Anywhere you can get a backlink is going to help your SEO. Relevant sites with keywords are going to hold much more weight than others.

        • TJ says:

          Andy,
          Thanks for chiming in. It’s probably going to be natural anyway for photographers to comment on photo related sites, so it works out well. Plus, you’re probably going to get more clicks to your site if you leave a comment on a related blog.

  21. This is great stuff, thanks for sharing, i’m starting to implement this into my strategy.

    • TJ says:

      @London Wedding Photographer,
      SEO has helped us out big-time with booking more sessions. Let me know how it ends up working for you. I’m curious if the search trends in London are similar to those in the US.

  22. TJ, this is great information. I will definitely consider using youser services. SEO is such a roller coaster ride. One day to the next I can go up or down 20 rankings for best Orlando Wedding Photographer.
    Have you considered putting out a book? I’d definitely buy it!

    • TJ says:

      Orlando Wedding Photographer,
      Yea, the rankings can definitely jump around. I actually have considered putting out a book. I haven’t decided if I would do e-book or a physical product yet though. Thoughts?

  23. Do you focus mainly on Local terms or national terms?

    • TJ McDowell says:

      Digital SLR Cameras,
      For us, it makes a lot more sense to focus on local terms. I guess once we start doing more destination weddings, that may change :)

  24. Nikon D5100 says:

    What are you main link building techniques? Are there any techniques that work particularly well for websites related to photography? Thanks :)

  25. den says:

    sounds like interesting.that’s why i would think this if i really need to have this kind of training.

  26. I have been trying to get off of page 3 in my photography category in Virginia Beach for the past 6 months. I don’t seem to be making any progress, and as you know, it takes an incredible amount of time to manage postings on blogs.

    • TJ McDowell says:

      Don,
      Are you optimizing for a different term than “Virginia Beach Wedding Photographer?” I just ran that search and found your website in the local results on the first page.

      • Well, that’s good news, but it seems to change like the wind. I’m also trying for BarMitzvah, portrait and family photography in Virginia Beach.

        • TJ McDowell says:

          Don,
          Yea, it can definitely be frustrating. I would say for our website, Google would keep ranking us in different positions until I had worked on my SEO for about a year. I know that’s a long time to keep at it, but I think you’ll end up being happy that you did.

  27. Melissa says:

    We just spent a fortune on a SEO that did not meet our expectations! We are now educating ourselves and plan to do our own SEO (with maybe the occasional consultation). Good for you for getting your business ranked so high!

    We are in Las Vegas and the competition here is unbelievable for the key words we are going after!

    • TJ says:

      Melissa,
      Wow – Vegas has got to be a tough location to get ranked. I’d recommend trying to SEO for small locations where you photograph – ie this reception venue or chapel, etc. Good luck with your SEO!

  28. susan says:

    SEO is such an important part of having a good website and most photographers have no clue about how to do SEO. It’s a shame because a few of our local Sarasota Photographers are really good but their sites are buried on page 5 and worse.

    • TJ says:

      Susan,
      Yea, I’ve seen that in our local area too. If they’re on page 5, it’s just as bad as not being listed at all in the search results. If you’re going to do SEO, you’ve got to go big.