So yesterday, I finally broke down and created my own Twitter account. It took me a while to create a Facebook account too, so I’m starting to see a trend. For being a tech guy, I’ve been pretty slow to adopt some of the newer technologies.
Why it took me so long to create a Twitter account
It’s all about time – or really the lack thereof. I’m spending time on my photographer blog, other people’s blogs, Facebook, Linked In, plus a handful of other networking sites. I wasn’t about to create a Twitter account just to try to get followers to care about insignificant details in my life. How does that benefit them or me? So, while I would [...]
You’ve invested your time and money to make your photography website a business generating machine, but even the best website won’t help your business if nobody knows it exists. Smart marketers use SEO to bring new visitors to your website, so you can get your work in front of brides, seniors, and mothers who had previously never heard of your studio.
How SEO Grows Your Business
Search Engine Optimization is about getting your website to show up in Google, Yahoo, and Bing. Every day thousands of consumers look online to find a photographer. On our website, we get close to 40% of our traffic from search engines, and from that traffic, we convert customers to make up a[...]
After you’ve done all your on-page and on-site SEO (search engine optimization), it’s on to the real work – link building. The easiest place to start is by posting on the blog here because it is a CommentLuv photography blog. While blog links are good, you may find that you’re wanting to do more with your SEO, and so it’s on to posting on forums.
Before you can start building links on forums, you need to set up your forum signature to contain the links you’re wanting to promote. If you don’t know which pages and keywords you’re wanting to show up in search engines, take a step back and figure that stuff out first. [...]
If you hear UPS and you think about the guys wearing the brown uniforms, you need to be introduced to the wonderful world of un-interrupted power.
What a UPS does
The purpose of a UPS is to provide power for a short time using a battery backup in times when the power at the outlet is not available. How long you have to work using the battery depends on the model of UPS you’re using as well as how much power you need based on the devices plugged in. As an extra bonus, a UPS is supposed to be an extremely reliable surge protector, so your equipment won’t get zapped in a storm.
Do photographers really need a UPS?
Having a UPS won’t make a difference for pr[...]
We recently finished a photography personality profile tool on our website. Well, really it’s not finished – it’s in beta. Basically, we’re just at the testing phase. Looking at our Google Analytics, I can tell I’ve got about 1 person a day taking the test, and I haven’t gotten any feedback yet, so I was hoping you guys could help out.
What’s a photography personality?
We made the test, so I guess we can make up a phrase, right? A photography personality for the sake of this test is just what kind of style preferences you have in photography. The idea is that everybody has a tendency to like a certain style of photography just like the[...]
With Animoto being such a big player now in the slideshow creation world, you may not be thinking about any other slideshow software at all. If you haven’t experienced any frustration with the lack of control with Animoto, that’s fine. Stick with it. I’m more of an idealist though, or at least that’s what Larissa calls me. She keeps telling me that I wear rose color glasses, but I honestly can’t remember picking up a pair to try them on. I digress. Animoto has done a good job for us, but I want more. ProShow Web along with the companion Producer have some pretty amazing features that the almighty Animoto hasn’t even attempted yet. Who knows? Maybe it[...]
If you want to make money with your photography business, the easiest way to start is by saving money on expenses. Cutting back on spending may not be glamorous (actually, it definitely isn’t), but saving money means a fat paycheck at the end of the day for you – the business owner, and that’s pretty fantastic in my book. So if you’re ready to start treating your photography business like an income producing machine, read on to find ways to minimize what comes out of your pocket.
Stay Out Of Debt
Avoid debt like the plague. Both personal debt and business debt make interest work against you, when you should be using it to your benefit. If you can’t[...]