In marketing your business, it’s easy to think that targeting the largest market possible would yield the best results. In both marketing and SEO, your attempts to reach every possible prospect would be the wrong approach to start off with. Unless you’ve got a money tree in your back yard, you should be starting small, then building out as you have success in the smaller market.
As photographers, most of us want to land destination weddings for the rich and famous. We want to travel the country as a highly sought after artists going from east coast to west coast and coming home only for a little rest between gigs. But how many photographers or other businesses have [...]
