Archive for September, 2010

Go Small Or Go Home – Local Marketing

September 26th, 2010

In marketing your business, it’s easy to think that targeting the largest market possible would yield the best results. In both marketing and SEO, your attempts to reach every possible prospect would be the wrong approach to start off with. Unless you’ve got a money tree in your back yard, you should be starting small, then building out as you have success in the smaller market.

As photographers, most of us want to land destination weddings for the rich and famous. We want to travel the country as a highly sought after artists going from east coast to west coast and coming home only for a little rest between gigs. But how many photographers or other businesses have [...]

Business Hours – Why After Hours And Weekend Photograp...

September 19th, 2010

Around here, most photography businesses stay open from 8 am to about 5 pm. Big mistake, but one I’m happy others are still making. Having odd operating hours may be what ends up getting you more business than more advertising.

Working Weekends The weekends will probably be the days with the highest demand for sessions. Our studio is closed on Sundays, but we definitely do sessions on Saturday. While it may seem like an inconvenience to work on a weekend, you can make up for the extra day during the week when there isn’t such high demand for sessions and weddings.

Working Late Many photographers who work Saturdays miss out on business during the week by worki[...]

Jpeg Or Raw – Which Is Better?

September 12th, 2010

Jpeg or raw: the one question that can turn a fellow photographer into an enemy with the wrong answer. Both sides have reasons to back up their choice. Once you make the choice, it’s not likely you’re going to change camps. So what are the points photographers use to justify their positions on this heated topic? Take a look to see for yourself.

The Jpeg Camp – Raw takes too much space Jpeg files are significantly smaller than raw files – frequently up to 4 times smaller. Shooting jpeg allows you to fit more pictures on a compact flash card and also more images on a hard drive. Professional photographers can eat through some disk space pretty quickly, [...]

Wedding Photography Tips To Get Amazing Images

September 6th, 2010

I remember when we were just getting started with weddings that I knew I wanted to get better, but I didn’t know what to do to improve our images. These are the things that I wish I had known when I started searching the internet for wedding photography suggestions. Check out these wedding photography tips that you can master to produce amazing images yourself.

Off-camera flash

So you probably already see the need to have a flash to fill in shadows and make sure you can see detail in faces, and here’s the next step. In photography, lighting does more than just provide illumination. Lighting can add dimension and interest. Unfortunately, a straight on flash i[...]

Increase Website Traffic By Posting Wedding Pictures Online

September 1st, 2010

If you’re not tapping into the amazing world of traffic from wedding guests, you’re really missing out on a great marketing opportunity. Not only is there a chance that the guests will purchase pictures, they may also keep your studio in mind the next time they’re looking for portraits.

You need to give guests your website and directions to view the pictures Don’t force the bride and groom to do all the work in spreading the word about where guests can find the wedding pictures. Give the guests the information yourself. Also keep in mind that a slip of paper with your website address is likely to find it’s way to the trash, but something nicer like a pictu[...]