HC Weddings – PR For St Louis Wedding Vendors

January 25th, 2012

Scott from The Hospitality Concierge was kind enough to sit down with me today and discuss a new marketing system for wedding vendors. HC is doing so many different things for vendors that I had a hard time wrapping my mind around exactly what it was they were offering. Then I realized it’s basically like HC is doing PR for the wedding vendor. They have 100 different ways of spreading good news about wedding businesses.

The Concept Brides want free stuff, and HC has stuff to give them. In order to win over a bride, The Hospitality Concierge offers a free pampering gift and a free meeting with a wedding planner. Brides can also plan their day and tell their story through [...]

BrideRush Interview

January 17th, 2012

Recently, I ran across the BrideRush website, and James from BrideRush was kind enough to answer a few questions.

TJ: For readers who haven’t heard of BrideRush, could you give me a short and sweet idea of what BrideRush is about?

James: BrideRush is for busy brides with little time for planning and for brides with short engagements. We offer exclusive, date-specific deals, helping wedding vendors fill unfilled dates and helping brides save a bundle. As more and more couples choose to plan their weddings in six months or less and select their venue and vendors closer to their wedding date, BrideRush also is the home for information on how to get it all done easily and quickly[...]

Smugmug Order Fulfillment Review

January 10th, 2012

When Larissa and I first started our photography business, she asked me to geek it out and program an online ordering system to let our customers see their pictures from their session and place their order online. The online ordering system I made has worked out well for us, but it still takes work to place the orders through our lab after the customers have entered their order online. It would be a gross understatement to say that I really don’t enjoy manually ordering prints, so when I heard about Smugmug’s online order fulfillment option, I jumped at the chance to try it out. Let someone else do the work and I just collect a paycheck? Sign me up.

Opportunity Come[...]

Brand Over Benefits

December 27th, 2011

A couple months ago, I was putting my 2 year old daughter down for a nap, and she asked for her Strawberry Shortcake blanket. The blanket was in another room so I didn’t want to go get it (ok, I think it was on the other side of the room, but who cares?). I had another blanket right at the end of the bed, so I started to cover her with that one. She took her binky out – “NO THE STRAWBERRY SHORTCAKE BLANKEY”. Again, Strawberry was hanging out at the other side of the room, and I had stuff to get done. I told her the blanket I had was softer, warmer, and bigger. None of that mattered to her. It wasn’t about comfort. It was about a cartoon image on the t[...]

PPA Online Learning Pass Review

December 13th, 2011

I’m WAY behind the times. Or at least I was. PPA has been offering their online learning pass for 2 years now, and I just found out. I’m sure I missed the frequent announcements from PPA about the online learning pass. Larissa says I can tune out pretty much anything – babies crying in the middle of the night, requests to pick up milk from the store, and apparently important announcements from Professional Photographers of America. Scratch that last one off the list because I finally got the message: “PPA Online Learning Pass rocks the house”.

Pass To What? PPA’s Online Learning Pass is like having a membership to the PPA webinar library. T[...]

What’s Your Photo Lab Doing For You?

November 1st, 2011

One of the questions we get asked most frequently by newer photographers is which photo lab we use. It’s pretty interesting to me that even early on these photographers have figured out that professional photographers typically stick to one lab – it’s usually an unspoken exclusive relationship. With that being the case, you want to make sure that you’re compatible with your lab. Since there’s no e-harmony for photo labs, you’ve probably found yourself asking around to learn more about a lab before you commit. I’ll break the suspense right now, and let you know that we almost always use H&H for our prints and professional products. We lik[...]

Get In Motion Tour Review

October 11th, 2011

Last night I attended the Get In Motion Tour on the St Louis stop. In case the name threw you off, the tour is not a row of exercise bikes that wives force their husbands to go ride for 5 hours. Seriously, why would you think that? The tour is about transforming boring photographers into superhuman videographers. How much more exciting is that? My heart rate is already in the cardio zone just thinking about all the idea candy they were tossing around last night.

Jeff And Ross I’ve found that it’s tough to learn from someone you don’t like. Good news for me – I liked both of the tour presenters. Jeff seemed like the kind of guy you could call up any ti[...]

Rebekah Albaugh Photography Workshop Review

September 23rd, 2011

At our last Southern Illinois Art League meeting, we had the pleasure of having Rebekah Albaugh spend a day with us teaching us her tricks for running a successful photography business. I don’t know about the other photographers, but Larissa and I enjoyed quite a few laughs and had a great time learning from Rebekah! We’re planning to catch up with her again soon because she seems like such a great photographer to know.

Instant connection Larissa and I both felt a quick connection to Rebekah. Maybe it was her style of presentation or just that she seemed to enjoy living life. Whatever it was, she did a fantastic job building a relationship bridge in the workshop. I[...]

Avoiding Wedding Consult No-Shows

September 12th, 2011

You’ve worked your butt off at bridal shows to land your wedding consultations, so when a bride doesn’t show up to her consult, it can be pretty frustrating. Not only did you not get to meet with a bride, but you also didn’t book that perfectly good time slot for any other sessions. There’s no way to avoid the no-show scenario completely, but here are a few ways you can at least reduce the likelihood that it will happen.

First in wins It took us a few lost brides to figure this one out, but now it seems pretty obvious. Photographers want to book a bride on the spot. They’ll offer a book-us-now one time offer so a bride that doesn’t book immed[...]

SEO For Photographers Workshop – PPA

September 5th, 2011

Search Engine Optimization – getting your photography website to the top of Google. If it’s still a mystery to you why some websites rock the search engines and yours is still stuck on page 26 (seriously, you looked that long??), you need to come spend a day with me de-mystifying the whole SEO process.

What it’s about The SEO For Photographers Workshop is going to be about breaking down the whole SEO process from start to finish (ok, that’s a lie, you’re never finished). This is not some theoretical marketing stuff. This is how you can get your website in front of hundreds of people using the same steps that brought our business tons of new customer[...]